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Everyday comfort, elevated.
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Everyday comfort, elevated.
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Introducing

Your favorite wardrobe basics
PuurBasic-32_1.jpg

Introducing

Your favorite wardrobe basics
Cotton striped pants
Everyday comfort, elevated.
PuurBasic-11_2.jpg

Introducing

Your favorite wardrobe basics
PuurBasic-38_1.jpg

Introducing

Your favorite wardrobe basics

Pure Basics

Your perfect fit every day

We are dedicated to offering you the perfect fit for your daily needs. Our clothes are designed to ensure you look and feel great, making sure every piece you wear is both stylish and comfortable.

New customers save 5% on first order - Sign up now!
Free shipping EU from €100

Must Have

Basics & Bagels Cap€29,00

For brunch dates and beyond, the Basics & Bagels Brunch Club Cap is the only accessory you need. With a soft, unstructured fit and an adjustable back strap, it’s as comforta...

Tennis & Tacos Cap€29,00

Whether it’s a laid-back brunch or an afternoon on the court, the Tennis & Tacos Sunday Club Cap has you covered. Made with a classic 6-panel design and an adjustable back s...

Tennis & Tacos Cap€29,00

Whether it’s a laid-back brunch or an afternoon on the court, the Tennis & Tacos Sunday Club Cap has you covered. Made with a classic 6-panel design and an adjustable back s...

Basics & Bagels Cap€29,00

For brunch dates and beyond, the Basics & Bagels Brunch Club Cap is the only accessory you need. With a soft, unstructured fit and an adjustable back strap, it’s as comforta...

Beauty Case Pink Stripes€29,00

The cutest way to stay organized. The Pink Striped Beauty Case is your new go-to for organizing beauty products, skincare, or daily essentials. With a structured design and zip ...

Beauty Case Blue Stripes€29,00

The perfect balance of style and function. The Blue Striped Beauty Case keeps all your essentials organized, whether you’re at home or on the go. With a sleek, structured shape ...

Socks White - Stripes€9,00€11,95

Complete your look with our White Sport Socks, featuring classic black stripes and the embroidered Pure Basics logo for a sleek, athletic touch. Designed for both style and perf...

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Cotton striped pants

Striped pants

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Active wear