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New Drop: Made for Summer

Easy fits, soft cotton, fresh colors
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Everyday comfort, elevated.
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Cotton striped pants
Everyday comfort, elevated.
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Introducing

Your favorite wardrobe basics
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PURE BASICS

New Drop: Made for Summer

Our latest arrivals are here: Relaxed striped pants and graphic tees designed for slow mornings, sunny afternoons, and everything in between. Easy fits, soft cotton, fresh colors. Pure Basics, reimagined for the season.

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NEW

Summer drop
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The softest basics

Rib Collection

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New customers save 5% on first order - Sign up now!
Free shipping EU from €100

New & Trending

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Oversized T-Shirt - Summerhouse €49
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Striped Cotton Pants - Green €55
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Oversized T-Shirt - In Bloom €49
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Striped Cotton Pants - Ocean Blue €55
Rib Long Sleeve Grey 1
Rib Long Sleeve Grey
NEW
Rib Long Sleeve - Grey €55
Rib Long Sleeve - Grey - color variant: Grey
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Back in stock
Rib Fold Over Pants - Grey €69
Rib Fold Over Pants - Grey - color variant: Grey
Rib Long Sleeve Black
Rib Long Sleeve Black
NEW
Rib Long Sleeve - Black €55
Rib Long Sleeve - Black - color variant: Black
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Back in stock
Rib Fold Over Pants - Black €69
Rib Fold Over Pants - Black - color variant: Black
Brown Long Sleeve Rib
Brown Long Sleeve Rib
NEW
Rib Long Sleeve - Brown €55
Rib Long Sleeve - Brown - color variant: Brown
Rib fold over pants brown
Rib Fold Over Pants Brown 1
NEW
Rib Fold Over Pants - Brown €69
Rib Fold Over Pants - Brown - color variant: Brown
Oversized T-Shirt - In Bloom Striped Cotton Pants - Ocean Blue
New Arrival ~ New Arrival ~
Oversized T-Shirt - In Bloom
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€49,00

Cotton staples, reimagined. The In Bloom T-shirt keeps things classic with a playful twist, made from soft 100% cotton in a relaxed, unisex fit. It features a small “pure basics...

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New Arrival ~ New Arrival ~
Striped Cotton Pants - Ocean Blue
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€55,00

An easy upgrade to your everyday rotation. These Cotton Striped Pants are made from lightweight, breathable cotton with a relaxed straight-leg fit and a slightly low-rise waist ...

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New products just released - Shop now
New customers save 5% on first order - Sign up now!
Cotton striped pants

Striped pants

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Active wear

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Feel good, look great - it all starts with the perfect basics.

Beauty starts from within, but a great outfit can bring it out.

We’re always looking to bring you products you’ll love...

May your basics always remind you: true beauty begins with feeling comfortable in your own skin.

Stay fabulous, keep it simple with Pure Basics ;)

⁠Simple staples, endless smiles - that's the magic of your wardrobe.

⁠In the simplicity of your wardrobe lies the key to everyday happiness.

Find joy in the little things, like slipping into basics that make you look and feel amazing